New York, NY — Brea.ai, an AI assistant operated entirely over text message, came out of stealth this week claiming territory the tech industry has circled for years: an AI that doesn’t just answer questions, but completes real-world tasks — and, as of launch, can browse the web like a human being.
The new capability lets Brea open a live browser session and work any website the way a person would — clicking, typing, filling out forms, comparing prices, and booking appointments, including on sites with no formal integration. Users watch the agent move step by step, in real time, from their phone.
The feature arrives on top of an already unusual design. Brea connects to more than 2,200 apps — Gmail, Google Calendar, Notion, Dropbox, and Asana among them — and takes instructions through iMessage, SMS, Android RCS, or Telegram. There is no app to download and no dashboard to babysit. Users text it the way they’d text a friend; it replies when the job is done.
Early use cases reported by the company range from the mundane to the quietly life-altering: inboxes triaged with replies drafted for sign-off, unanswered emails chased until someone responds, subscription price hikes flagged before they bill, dentist appointments rescheduled from a single one-line text.
The company appears to have anticipated the obvious objection — handing an AI your inbox and payment details — by building the entire product around permission. Anything involving money, bookings, or outgoing messages is held until the user gives an explicit yes. Every action lands in a reviewable log, a one-tap kill switch halts the agent instantly, and each assistant runs in a private, isolated workspace. The platform has also passed Google’s CASA security verification, the independent assessment required of enterprise-grade apps that handle Gmail and Drive data.
“Chatbots answer. Brea finishes,” the company said in its launch materials — a direct shot at an industry that has spent three years demonstrating impressive conversation while leaving the actual work to the user.
Early adopters seem to agree the difference is real. Parents describe texting it to find and book pediatric appointments in a single message. Freelancers report invoicing, follow-ups, and file cleanup running without them, saving hours every week.
Brea is available now, with plans starting at $9 a month and setup taking roughly two minutes over text. For a decade, “AI assistant” has meant something that talks. As of this week, at brea.ai, it means something that texts back “Done.”
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